Project Overview

Developed a comprehensive donation management platform for Thaagam Foundation, a prominent nonprofit organization serving over 200,000 followers across social media platforms. This enterprise-grade solution manages the complete donation lifecycle from collection to distribution, featuring multiple specialized dashboards for donors, administrators, field officers, and finance teams.

The platform has revolutionized how Thaagam Foundation handles charitable contributions, bringing transparency, efficiency, and accountability to their operations. With integrated AI-powered fraud detection and multi-channel communication capabilities, the system ensures genuine donations reach intended beneficiaries while maintaining donor trust.

Key Features

• Multi-Dashboard Architecture: Four specialized interfaces - Donor Portal, Admin Dashboard, Field Officer App, and Finance Management Console, each tailored to specific user roles
• AI-Powered Fraud Detection: Gemini API integration for donation validation through name verification and image detection, preventing fake or duplicate donations
• Multi-Channel OTP Verification: Triple verification system using WhatsApp, Email, and SMS for secure donor authentication
• Real-time Tracking: Live donation tracking from initiation to distribution with photo evidence at each stage
• Automated Receipt Generation: Instant digital receipts with 80G tax exemption certificates sent via email and WhatsApp
• Payment Gateway Integration: Seamless integration with multiple payment processors supporting UPI, cards, and net banking
• Donor CRM: Comprehensive donor management system tracking donation history, preferences, and engagement patterns
• Campaign Management: Tools for creating and managing fundraising campaigns with goal tracking and progress visualization
• Field Officer Mobile App: Offline-capable Android app for field workers to record distribution activities with GPS tagging
• Financial Reporting: Advanced reporting tools for compliance, auditing, and transparency with customizable date ranges and filters

Technical Implementation

Backend Framework: Built on Django with Django REST Framework for API development, ensuring scalable and maintainable codebase following best practices.

Database: PostgreSQL with optimized schema design handling complex relationships between donors, donations, beneficiaries, and campaigns. Implemented database partitioning for historical data management.

AI Integration: Gemini API for intelligent fraud detection analyzing donor-submitted images and personal information against known patterns of fraudulent behavior.

Communication Stack: AWS SES for email delivery, AWS SNS for SMS notifications, and WhatsApp Business API for real-time donor engagement.

Security: End-to-end encryption for sensitive data, PCI-DSS compliant payment processing, role-based access control, and comprehensive audit logging.

Infrastructure: Deployed on AWS with EC2 instances, RDS for database, S3 for media storage, CloudFront for CDN, and Route 53 for DNS management.

Project Impact

• Processing 2,000+ donations monthly with total value exceeding ₹50 lakhs
• Reduced administrative overhead by 60% through automation of routine tasks
• Achieved 99.2% donor retention rate through transparent tracking and timely communication
• Prevented ₹2+ lakhs in fraudulent donations through AI-powered validation system
• Cut receipt generation and delivery time from 2 days to instant automatic delivery
• Improved donor satisfaction score from 7.2 to 9.1 out of 10
• Enabled field officers to serve 40% more beneficiaries through streamlined mobile workflows
• Generated comprehensive compliance reports reducing audit preparation time by 75%

Challenges Overcome

• Designed flexible data model accommodating various donation types (one-time, recurring, in-kind, memorial)
• Implemented robust error handling for payment gateway failures with automatic retry mechanisms
• Created intuitive interfaces for users with varying technical literacy levels
• Built offline-first mobile app for field officers working in areas with poor connectivity
• Ensured compliance with Indian regulations for nonprofit organizations and digital payments
• Optimized database queries to generate complex reports in under 3 seconds despite millions of records